Make it stand out.
As Creative Lead for TENAJ Salon Institute and Salon Jaylee, I led a complete brand evolution across the institute, its three salon locations, and the affiliated Tenaj product line. The goal was to unify the organization’s identity while elevating its visual presence, marketing efficiency, and client engagement.
Branding
Developed a unified visual architecture across TENAJ Salon Institute, Salon Jaylee, and Tenaj Products. Introduced consistent typography, color palettes, and messaging that reinforced each branch’s role within the Shear Express brand family.
Products
Created a new luxury brand identity for the Tenaj Hair Extensions collection, including product design, packaging, and digital marketing materials. The rebrand positioned the line as a premium in-salon product and boosted stylist participation and sales visibility.
Strategy & Identity
Produced high-impact videos, social media campaigns, and event coverage that drove engagement and enrollment. My video and motion design work helped humanize the institute’s story, showcasing student success and salon excellence.