TENAJ Luxury Haircare Product Design

This project focused on the development of a luxury packaging design for the TENAJ haircare product line, beginning with the flagship shampoo product. The goal was to create a visual identity that positions TENAJ as a high-end, salon-quality brand while maintaining a modern and sophisticated aesthetic that stands out in both retail and digital environments.

The design approach emphasized clean typography, elegant color palettes, and premium material styling to communicate quality, performance, and professional salon expertise. Special attention was given to the balance between minimalism and luxury, ensuring the packaging feels refined while remaining highly recognizable as part of a cohesive product line.

The bottle and packaging were developed using 3D modeling and rendering to create realistic product visuals that could be used for marketing campaigns, website promotions, and e-commerce listings. These renders allowed the design to be visualized in real-world scenarios before production.

Adobe Illustrator was used to design the brand graphics, label layout, and typography system, while Adobe Photoshop was used to refine textures, lighting, and product presentation for marketing visuals.

This project demonstrates my ability to combine brand identity, packaging design, and 3D product visualization to create a compelling and market-ready product experience.