FDOT Road Rage 2024 Award winning campaign — Saede Nyack

Stay Cool, Drive Safe: Avoid Road Rage

Social Media Campaign - 2024 TransComm Award Winner

The graphic illustration by Saede Nyack featuring “Hot Head" and “Cool Ice Cube" vividly encapsulates the narrative of remaining calm on the road and avoiding road rage. The illustrations are playful, the characters have faces to visualize their emotions, and the carousel of graphics tells a story.

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The graphic illustration by Saede Nyack featuring “Hot Head" and “Cool Ice Cube" vividly encapsulates the narrative of remaining calm on the road and avoiding road rage. The illustrations are playful, the characters have faces to visualize their emotions, and the carousel of graphics tells a story.

Nemours Hospital Game